BLR BLUER expresses the "meaning of existence" through visuals and draws inspiration from the shared experiences of humankind and the various subcultures that have emerged from them.
BLR BLUER personifies the process of personal space becoming blurred (= ambiguity), and incorporates exquisite craftsmanship and tailoring techniques into a masculine cut to create unique designs.
In addition, the brand primarily uses durable and thick denim fabrics to express the communication and emotions between people. By developing a variety of high-quality and innovative fabrics, BLR BLUER hopes to bring wearers the weight and tranquility of modern society, as well as a unique sense of belonging.
